Without the help of a promotional marketing professional, finding the right promotional product can be like finding a needle in a haystack. With over 1.5 million products available it’s easy to head down the wrong path. However, there are big rewards for finding the perfect item for your promotional event. The perfect product can reinforce the value of your brand, increase target awareness and make you look awesome!
Here are a few things that you have to consider carefully if you want to find the perfect promo:
What are you hoping to achieve? Why are you doing what you’re doing? What will success look like? You must have an answer to these questions in order to put purpose behind your promotion.
- How can your promo sync with your overall brand?
Promos are most effective when you use them in cooperation with your brand. If your brand is playful and fun, a desktop toy would be a good start. For the more professional, straight laced crowd, a leather portfolio or golf gear might be the way to go. I wouldn’t recommend Mardi Gras beads for an accounting firm. When giveaways don’t jive with an organization’s brand they can seem insincere, inappropriate or just plain stupid.
Who are you giving this to? What do they like? What would be most meaningful to them? When you reach this stage you are shooting for something that’s useful. Useful items stick around, get seen and get talked about! A road warrior might love a luggage tag, but a truck driver would have next to no use for it.
By now things should be narrowed down quite a bit. We’re going to narrow things even more by looking at what you can afford. ROI needs to be part of your plan here. What kind of return are you expecting back from this promotion? How can we effectively measure it to know if you’re getting your money’s worth? All of these things need to be considered when nailing down the budget for your project.
This last step is really self-explanatory. When do you need your product for your event? If the promo you like can’t be produced and shipped in time for your event then it’s not going to work. Avoid headaches by planning your promotion early and giving yourself a little buffer space. Also, be sure to consider logistics. How will your promo be stored, distributed and transported home. Don’t give a bulky cooler to conference attendees who have to fly home!
If you need help narrowing down your promotional options and finding the perfect product for your next event EMAIL ME TODAY!