Below is a good post and awesome infographic courtesy of HALO.com!
“The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. Learn how- and why – boosting your brand is the key to any marketing strategy and how branded products such as promotional calendars and promotional stationery can help.”
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Here’s a brand new product that I absolutely love! The Kangaroo water bottle takes the tried and true Tritan bottle and adds a much needed storage compartment. Promotional products are all about surprising and delighting recipients. This item is great because it does exactly that! Any one who gets a Kangaroo will experience an awesome “Aha!” moment when they discover the sleek storage compartment. It’s moments and products like this that make a real impact on people.
Here is a 24 Oz. Tritan water bottle with a patented AUTOSEAL lid. It automatically seals between drinks to eliminate spills and leaks. It allows for easy, one-handed use with no caps or spouts. It’s really special because of a compartment that allows for storage of IDs, passes, money or keys. The cover provides protection for the mouthpiece opening and the carabiner clip lets you attach it to gym bags, backpacks and more!
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Here is a behind the scenes look at our Rockin’ Promo Fest! These are regional shows that bring our manufacturer partners face to face with our valued clients. Great food and fun contests round out our shows and make them awesome events! If you have a promotional project planned our shows are a great source for new ideas, great deals and free samples!
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Without the help of a promotional marketing professional, finding the right promotional product can be like finding a needle in a haystack. With over 1.5 million products available it’s easy to head down the wrong path. However, there are big rewards for finding the perfect item for your promotional event. The perfect product can reinforce the value of your brand, increase target awareness and make you look awesome!
Here are a few things that you have to consider carefully if you want to find the perfect promo:
What are you hoping to achieve? Why are you doing what you’re doing? What will success look like? You must have an answer to these questions in order to put purpose behind your promotion.
Promos are most effective when you use them in cooperation with your brand. If your brand is playful and fun, a desktop toy would be a good start. For the more professional, straight laced crowd, a leather portfolio or golf gear might be the way to go. I wouldn’t recommend Mardi Gras beads for an accounting firm. When giveaways don’t jive with an organization’s brand they can seem insincere, inappropriate or just plain stupid.
Who are you giving this to? What do they like? What would be most meaningful to them? When you reach this stage you are shooting for something that’s useful. Useful items stick around, get seen and get talked about! A road warrior might love a luggage tag, but a truck driver would have next to no use for it.
By now things should be narrowed down quite a bit. We’re going to narrow things even more by looking at what you can afford. ROI needs to be part of your plan here. What kind of return are you expecting back from this promotion? How can we effectively measure it to know if you’re getting your money’s worth? All of these things need to be considered when nailing down the budget for your project.
This last step is really self-explanatory. When do you need your product for your event? If the promo you like can’t be produced and shipped in time for your event then it’s not going to work. Avoid headaches by planning your promotion early and giving yourself a little buffer space. Also, be sure to consider logistics. How will your promo be stored, distributed and transported home. Don’t give a bulky cooler to conference attendees who have to fly home!
If you need help narrowing down your promotional options and finding the perfect product for your next event EMAIL ME TODAY!
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Through blogging and research about blogging, I’ve been lucky enough to stumble upon a number of great websites. These are written by smart, experienced and insightful men and women. Some of the best writing, thinking and communicating is done on a WordPress template. I wanted to take tonight to share a few of my very favorites with you. Hopefully, they can provide you with a little bit of the valuable information and inspiration that they have given me.
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In the new (not that new) world of connected commerce, nearly every consumer shops around online. They want to find the absolute best deal that they can. “Six pairs of tube socks for $2.99! Sweet!” I’m the exact same way. This works great with tube socks or the latest bestseller. However, when your purchase is a bit more complicated, things can get dicey.
Purchasing promotional products usually has very little to do with the actual product. The creative idea, preparation, decorating, on-time delivery and customer service make up the bulk of your purchasing experience.
Here are 3 things to keep in mind the next time you shop online for promotional products:
The bottom line is that the best price isn’t always the best deal for your company. Value, creativity and product safety usually save you more in the long run!
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QR codes aren’t on the cutting edge like they once were, but that doesn’t mean they’re a dead technology. When used properly these can be a great marketing tool. I’ve seen QR codes used to great affect on silicone bracelets, high end coffee mugs, trade show bags and calendars. If you want website or landing page hits, QR codes and a good promotional plan can get them for you!
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There’s no foolproof way to proof your promotional products every time. But, mistakes can be costly and embarrassing. For these reasons you need to have a thorough process in place. These 6 tips should help you notice your errors before others do.
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Do you follow me on Twitter?
If you do, I love you. If you don’t, I hate you.
Here are some of the links from my most popular tweets over the last month. These are great articles that got great feedback from followers.
READ THEM NOW!
It’s Not About You: The Great Marketing Mistake
http://www.forbes.com/sites/patrickhull/2013/03/14/its-not-about-you-the-great-marketing-mistake/
3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy
http://www.searchenginejournal.com/3-ways-promotion-gifts-can-enhance-your-social-media-marketing-strategy/61458/
How Much to Tattoo My Trademark On Your Body?
http://www.forbes.com/sites/jesscollen/2013/05/04/tattoos-and-branding/
How to Build Loyal Clients with Promotional Products
http://startupise.com/2013/04/how-to-build-loyal-clients-with-promotional-products/
Branding Consistency: Color Is Key
http://rismedia.com/2013-03-19/branding-consistency-color-is-key/
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